Build a More Profitable Electrical Business that Creates Time, Not Just More Work
We partner with licensed electricians to expand into solar, batteries, and electrification services while removing sales pressure, admin overload, and operational chaos.
You stay focused on quality work. We build the systems around it.
WHO THIS IS FOR
This page is for licensed electricians who:
Are flat out on the tools
Want higher returns for the effort they already put in.
Want more time, not just more work
Know solar and batteries matter, but haven’t added them yet
Are serious about building a proper business, not just a job
“Electrification is changing the trade"
Homes and businesses are replacing gas and legacy systems with electric alternatives such as solar, batteries, EV chargers, air conditioning, and hot water systems. Many electricians already touch parts of this work, but few structure their business to capture it properly. Staying limited to low-margin electrical tasks means more hours, harder physical work, and constant pressure to find the next job.
Why solar and batteries matter first?
Solar and batteries are the fastest way to lift profitability right now because:
Government incentives materially reduce customer cost.
Energy prices make the value obvious.
Existing clients already trust their electrician.
Battery rebates are creating urgency.
One well-structured solar or battery job can outperform weeks of standard electrical work.
The real constraint isn’t skill. It’s time loss and fragmentation.
Most electricians trying to add solar don’t fail because of ability. They get buried under admin, paperwork, incorrect system sizing, extra site visits, and compliance rework. That model doesn’t create leverage. It creates longer days and slower progress.
What
We
Provide
Building the business together
We do not bolt solar onto your workload.
We work in partnership to build a business system that supports higher-margin services, predictable workflow, effective team growth, and reduced owner dependence.
We support your growth over time through:
Marketing and Demand Creation
Consistent work without you chasing leads.
Sales and System Design
We sell the right systems using real data.
Admin and Compliance
Contracts, rebates, documentation, and scheduling are handled efficiently - always.
Skills and Accreditation Support
We guide you through Australia-wide pathways for solar, batteries, off-grid systems, EV chargers, air conditioning, and other electrical endorsements, keeping your training clear, structured, and up to date.
Team Planning and Coaching
We help you recruit apprentices and electricians, plan training progression, build reliable teams, and reduce your day-to-day workload.
Sales without selling
Most electricians do not want to sell. They should not have to. We handle the sales process using real electricity usage data, so systems are sized accurately rather than by guesswork. By the time you attend site, the customer already understands the solution and your role is technical confirmation and installation.
Data, Not Guesswork
Most electricians don’t want to sell. They shouldn’t have to. We handle sales using real energy data, not guesswork.
Step 1
Analyse the home's current energy demands to determine whether energy can be reduced.
Step 2
Look at any current usage that can be shifted to different times to reduce rates and potentially be supplied by solar power.
Step 3
Look at the home's future electrification ne.eds.
Step 4
Size the solar power system correctly and choose the products based on the client's timeframe and needs.
By the Time You’re on Site
The solution is understood, the decision is made, and your role is technical confirmation and installation.
Meet the key Team Members
This model was not built from theory or consultancy playbooks, but from real operators who have scaled teams under pressure, managed complexity at volume, navigated rebate shocks and market volatility, and built businesses that were profitable while operating, not just at exit.
NICK FERGUSON
Team Building, Profitability, and Exit Discipline
Nick brings experience in building businesses from the ground up and exiting them successfully.
He built a company from scratch and sold it after five years, having structured it so it did not rely entirely on the founder to operate.
Nick’s strength lies in:
• hiring deliberately rather than reactively
• building teams that stay
• identifying where owners remain unnecessarily involved
• strengthening profitability before scale
His perspective ensures growth decisions are made with the end state in mind, without sacrificing earnings or quality along the way.
CAMERON LAWRENCE
Solar Sales, Operations, and Market Reality
Cameron brings deep, hands-on experience from inside fast-moving solar operations.
He has:
• managed solar sales teams of 15 people
• scaled sales to $12 million within 6 months
• operated through volatile rebate changes and demand spikes
During a major rebate transition, Cameron’s team completed 156 solar sales in a single day, requiring precise coordination among sales, admin, design, and installation teams.
This experience matters because it exposes:
• where sales systems break
• how admin bottlenecks destroy profit
• how poor handover between teams creates rework
Cameron’s contribution ensures sales and operations are aligned with reality, not optimism.
ALEXANDER KOHL
Business Systems, Scale, and Long-Term Design
Alexander specialises in designing businesses that scale without collapsing under their own weight.
In the solar industry, he grew a team from zero to 22 people in 15 months, building the operational structure required to support rapid growth without constant founder intervention.
Beyond solar, Alexander has built and operated multiple businesses across:
• software and digital systems
• high-volume phone sales
• education and school camp operations
Across these businesses, his focus has remained consistent:
• turn chaos into systems
• replace memory with process
• design businesses that earn well while running, not only at exit
Alexander’s role is to ensure the business functions as a coherent system, where growth increases stability rather than stress.
Talk With Us
A structured business conversation to:
• Assess where you are now
• Identify profitable service expansion
• Map training and accreditation pathways
• Plan team and systems growth